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Real customers don’t do generic searches
Optimising your website for the few most
common keywords alone in your industry
is an exercise in futility. It’s the most
obvious thing to do so everybody does it
and your chances of a decent ranking are
tiny to say the least.
But the main reason not to waste your time with it is it doesn’t matter
anyway as real customers don’t do generic searches. People doing generic
searches are more likely to be in the early stages of researching a project,
your competitors or simply killing time.
| Customer don’t say "I need half a kilo of ..." | I.T. | Telecommunications | Printing |
| they search for | Windows XP machine with 2ghz processor and 500gb hard drive | 16gb IPhone no plan | 1000 business cards printed full colour double sided |
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| And even more specific | Windows XP machine with 2ghz processor and 500gb hard drive Toowong Qld | 16gb IPhone no plan Bondi Junction | 1000 business cards printed full colour double sided Collingwood Victoria |
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Why you need 
- Good quality, reasonably priced, voluminous traffic means you have to get specific.
- To be specific requires thousands and thousands of targeted pages.
- Thousands of targeted pages means you need "The Jooce"
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The queue of websites for detailed searches
The queue of websites for general searches
